Unknown 9 Awakening, backed by Bandai Namco, didn’t perform well. One of the main reasons was Sweet Baby’s interference with the game. The majority of gamers hate this company because, according to them, it forces agendas into video games.

Now, the game’s developer, Reflector Entertainment, has revealed in a recent post that the game has been a complete failure and due to that, future projects have been canceled. Many employees will also lose their jobs.

Why it matters: Unknown 9 Awakening launched to just 300 players on Steam, and it reportedly had zero pre-orders on PS5 and Xbox Series S|X across 2900 stores. So, a failure on this scale usually has dire consequences.
Unknown 9 Awakening FailureThe CEO of Reflector Entertainment Has Revealed Important Important Information Regarding the Studio’s Future | Via LinkedIn
Herve Hoerdt, Reflector Entertainment’s CEO and Bandai Namco Entertainment Europe’s COO, has recently revealed that Unknown 9 Awakening has been a colossal failure for the studio.

He revealed due to this game’s failure, he had to make a decision not to greenlight any future project that was conceptual phase.

Today, I informed our teams that I made the decision to not greenlight further work on a future project that was in conceptualization phase.

-Herve Hoerdt

Sweet Baby Inc Threat To GamingSweet Baby Employee Previously Claimed That The Company Aims to Burn Down The Gaming Industry
The game didn’t even come near Reflector Entertainment’s expectations. So, after numerous timeline adjustments and investments, the CEO had to make this hard decision.

This decision correlates directly with the failure of the studio’s ambitious and courageous first project, a new IP with a rich transmedia universe. Unfortunately, this also affects back-office staff.

Studio’s CEO

Given the extent of the game’s failure, it has affected not only future projects but also the studio, which has been hit with layoffs. Many developers will now lose their jobs, but the CEO ensured that they would be provided with adequate severance packages, extended health benefits for their families, and more.