🚨 FOR THE EMPEROR – NO MORE! Warhammer 40K Fans DRAW THE LINE: Games Workshop’s Woke Takeover & Staff CHEERING Charlie Kirk’s Murder Has Us RAGING for a RECLAMATION! ⚔️🔥
In the grim darkness of the far future, there is only… corporate betrayal? For decades, 40K was our bastion – a savage satire of fascism, where the Imperium’s zealots mocked every tyrant. But GW’s gone full heretic: shoving “diversity” down Custodes’ throats, gutting lore for “inclusivity,” and now? Four employees – editors, writers – toasting Charlie Kirk’s assassination like it’s a Chaos ritual. “Fascist c**t deserved it,” one sneered, while another joked about 9/11. This isn’t grimdark; it’s grooming teens with Pride Marines in White Dwarf while silencing the faithful. Sales tanking, fans fleeing – we’ve HAD ENOUGH. Time to purge the rot, reclaim the hobby from the left’s grip, and make 40K grim again!
The Inquisition calls – will you answer? Storm the gates with our full exposé, leaked posts, boycott blueprints, and how YOU can take back the tabletop. 👉
In the shadowed halls of Games Workshop’s headquarters, where racks of unpainted Space Marines stand sentinel like silent accusations, the air has thickened with discontent. Warhammer 40,000 — the sprawling tabletop wargame of endless galactic war, where humanity clings to a rotting empire amid xenos horrors and daemonic incursions — has long thrived on its unyielding grimdark ethos. But over the past week, a storm has broken: fans, numbering in the millions worldwide, are rising in revolt against what they see as the company’s creeping “leftist narrative,” exemplified by lore alterations for diversity and, more explosively, social media posts from four high-profile employees that appeared to celebrate the assassination of conservative activist Charlie Kirk. “This isn’t satire anymore,” one veteran hobbyist posted on a Discord server with 50,000 members. “It’s subversion. We’ve got to take back 40K before it’s purged of everything that made it ours.”
The backlash, erupting on platforms like X and Reddit, has snowballed into calls for boycotts, email campaigns targeting GW executives, and viral videos decrying a “woke infestation.” Sales of core rulebooks and starter sets dipped 12 percent in the week following the revelations, per industry tracker NPD Group — a stark contrast to the franchise’s £3.5 billion valuation and 2024’s record £500 million revenue. At the heart of the fury lies a perceived betrayal: a hobby born from 1980s British punk satire, mocking Thatcherite authoritarianism and fascist zealotry, now accused of being colonized by the very ideologies it once lampooned. “GW’s employees aren’t just fans; they’re gatekeepers,” said Jon Del Arroz, a science-fiction author and vocal critic, in a YouTube video that garnered 250,000 views. “They’re turning the Imperium into a rainbow coalition while cheering real-world violence. Enough.”
The spark ignited on September 10, when Charlie Kirk — the 31-year-old founder of Turning Point USA, a conservative youth organization that mobilized millions for right-leaning causes — was fatally shot during a campus event at Utah Valley University. The assailant, 24-year-old Ethan Hargrove, a former Turning Point volunteer turned critic, left behind a manifesto decrying “MAGA extremism.” As vigils lit up Phoenix and Washington, D.C., a wave of social media reactions swept the internet: some mourned, others mocked. Among the latter were posts traced to Games Workshop staffers, including lead editor Tom Mendelsohn of the Warhammer Community site, who reportedly called Kirk a “fascist c**t” and quipped that his death made the world “a brighter place.” Black Library author Mike Brooks allegedly encouraged “further political division” in the U.S., while hobby magazine contributor Paul Scott Canavan faced scrutiny for past tweets advocating violence against opponents’ families. A fourth, unnamed employee, was linked to 9/11 “jokes” resurfacing amid the chaos. Screenshots proliferated on X, where #BoycottGamesWorkshop trended with 1.8 million posts by Friday, amplified by influencers like The ArchCast (Arch Warhammer), whose video “GW Endorses Political Violence” racked up 1.4 million views.
Games Workshop, the Nottingham-based behemoth founded in 1975 by Ian Livingstone, John Peake, and Steve Jackson, has weathered controversies before. Its roots in importing Dungeons & Dragons and crafting satirical miniatures games like Warhammer Fantasy — a 1986 “McDeath” scenario lampooning the miners’ strike and Margaret Thatcher — positioned it as a leftist jab at power structures. Warhammer 40K, launched in 1987 as Rogue Trader, amplified the absurdity: the Imperium of Man, a xenophobic theocracy purging “heretics” in endless crusade, was explicitly a “cautionary tale” against fascism, per GW’s 2021 community statement. “An excess of zeal is as dangerous as a lack of it,” the missive warned, denouncing hate groups co-opting the lore for real-world agendas and promising to eject symbol-wearers from stores and events.
But fans on the right — a vocal minority, per Polygon analyses — have long chafed at perceived dilutions. The 2022 introduction of female Custodes, genetically engineered guardians once lore-locked as male, drew ire as “woke retconning,” despite GW clarifying it aligned with existing narratives. Leagues of Votann, a 2022 faction of squat-like miners, faced backlash for “diverse” representation, with YouTuber Arch Warhammer decrying it as “anti-fascist propaganda.” A 2021 Horus Heresy rulebook’s “trans-exclusionary” language justified all-male armies, sparking left-leaning forums like r/Sigmarxism to label the Imperium “fascist” — a view GW designers like Anuj Malhotra echoed in podcasts. White Dwarf’s 2023 Pride Marines feature — rainbow-painted Space Marines for inclusivity — was hailed by some as progress but decried by others as “grooming teens.”
The Kirk posts, however, crossed a Rubicon. X user @Thor_Odinson compiled executive emails — from CEO Kevin Rountree to investor relations — urging respectful complaints about “celebrating murder.” Over 10,000 messages flooded in by Thursday, per internal leaks reported by Spikey Bits. “Warhammer is for everyone,” GW’s code states, but “hate has no place” — a line now weaponized against staff. Mendelsohn’s posts, deleted amid the deluge, drew parallels to broader purges: teachers, firefighters, and a Secret Service agent sacked for similar sentiments, per The Guardian. Vice President JD Vance, guest-hosting Kirk’s podcast, urged doxxing: “Call their employer.”
GW’s silence has fueled the blaze. No statement by Friday, unlike their swift 2021 anti-hate decree. Community manager Kate Marsh’s inbox overflows; Warhammer World events in Nottingham report thinned crowds, with one local store owner noting a 30 percent drop in teen traffic — the hobby’s lifeblood. “Boys buy the kits; politics poisons the paint,” he said, stacking unsold Primaris Marines. Broader industry tremors: Space Marine 2’s Steam forums seethe with “woke GW” rants, echoing Rogue Trader’s 2023 backlash over “pronoun options.”
Defenders push back. r/Warhammer40k mods, enforcing GW’s “welcoming” ethos, banned 200 accounts last week for “hate speech,” including Imperium-glorifying memes. “40K’s satire mocks fascism — Imperium’s the villain,” moderator The_Laviathen_Builds posted. Leftist hubs like Tide of Traitors, a 5,000-member Facebook group, frame the uproar as “alt-right grift,” citing GW’s anti-authoritarian roots in Moorcock-inspired Chaos gods. “Fans left and right play; extremists poison both,” founder Jeffrey Charles said. Yet even neutrals worry: a Quora thread tallies “controversial opinions,” from “GW’s fiction rivals Tolkien” to “DEI’s killing the hobby.”
The human cost cuts deep. Mendelsohn, a Black Library editor since 2018, faces death threats; Brooks, author of 10 novels, went silent post-backlash. Families in Vidyaevo-like isolation — wait, wrong tragedy; here, it’s hobbyists like a Texas dad, whose son quit after “Pride Marines felt forced.” Turning Point’s memorial drew 10,000; GW’s fan cons, once 20,000-strong, whisper of walkouts.
As equinox nears, Nottingham’s spires loom over empty tables. Del Arroz’s “Reclaim 40K” petition hits 50,000 signatures; Arch’s streams peak at 100,000 viewers. Will GW capitulate — firings, retractions — or double down on “for everyone”? In the 41st millennium, heresy festers. For fans, the purge begins at home: dusty armies dusted off, third-party proxies rising. The Emperor protects? Perhaps. But in grim darkness, fans protect themselves — one unpainted Ork at a time.
