Ubisoft has been going through a rough patch for quite some time now with consistent layoffs and declining revenues, putting the company in jeopardy. The gaming giant is relying heavily on the upcoming Assassin’s Creed Shadows to be its saving grace, but with negative press stamped on the RPG, things aren’t looking great.

Ubisoft has been looking for outside investment for quite some time with rumors even suggesting the company might be sold to a bigger enterprise. Now, recent reports from Bloomberg have confirmed that the Assassin’s Creed creator is in fact inviting bids and giving up control of some major IPs.

Why This Matters: One of gaming’s biggest companies falling in such an economic mess should be a lesson for other companies. Assassin’s Creed Shadows has high hopes from fans and Ubisoft alike
A new division of Ubisoft is looking for some investors that will include control of the company’s premium IPs. This new venture from Ubisoft SA contains franchises like Assassin’s Creed and the gaming powerhouse is willing to sell a minority stake to any willing bidders.

Chinese gaming giant Tencent, which is a shareholder in the company, has already been contacted by Ubisoft to make a bid and funds are also being raised from France and elsewhere. Hence, from the looks of it, Ubisoft is ready to give up control of some key assets to fund its future and ensure smooth progression into its plans.

Taking into account what the company has been going through recently, it’s not really surprising to see Ubisoft take this route. A company Email from a few months ago revealed that the publisher was on the verge of bankruptcy and didn’t have its financials in order. Skull and Bones was a failure of unimaginable proportions for the country
Add to this the lies Ubisoft has been feeding to its shareholders and the gigantic failure of its first AAAA title, Skull & Bones, outside investment seems like the best chance of survival for the French-based studio.