In a staggering development that has set the football and entertainment worlds ablaze, Ant McPartlin, one half of Britain’s iconic TV duo Ant & Dec, is reportedly poised to take on a blockbuster role as Newcastle United’s global ambassador, backed by a multimillion-pound deal with Saudi investors. The move, said to capitalize on Ant’s lifelong devotion to the Magpies and their recent 2025 Carabao Cup triumph, could see the 49-year-old presenter fronting international campaigns, hosting exclusive fan events, and even appearing in the dugout at St James’ Park. But as excitement mounts, critics are raising eyebrows, questioning whether this high-profile gig aligns with Ant’s wholesome public image or risks tainting his legacy.
Ant McPartlin has never hidden his passion for Newcastle United, often spotted cheering from the stands or celebrating the club’s victories on social media. His infectious enthusiasm during the Carabao Cup celebrations earlier this year—where he was seen waving a black-and-white scarf alongside his wife, Anne-Marie Corbett—cemented his status as the club’s most famous fan. Now, sources claim Saudi Arabia’s Public Investment Fund (PIF), which owns an 80% stake in Newcastle United, has handpicked Ant to elevate the club’s global brand, leveraging his charisma and television stardom to attract new fans and sponsors. Yet, with the deal shrouded in secrecy, fans and pundits alike are buzzing with speculation about what this means for Ant’s ITV career and his partnership with Declan Donnelly.
A Dream Role for a Die-Hard Fan
According to insiders, the ambassador role was pitched to Ant shortly after Newcastle’s Carabao Cup victory, with PIF executives impressed by his authentic connection to the club. “Ant’s not just a celebrity fan—he lives and breathes Newcastle,” a source close to the deal said. “The Saudis see him as the perfect face to take the club global.” The reported deal, valued at upwards of £5 million, would see Ant spearheading campaigns in Asia, North America, and the Middle East, promoting Newcastle’s matches, merchandise, and youth academies. He’s also said to be planning exclusive fan events at St James’ Park, including Q&A sessions and pre-match parties, with rumors of a cameo in the club’s official kit launch.
The role would blend Ant’s presenting skills with his football fervor, potentially including a documentary series chronicling Newcastle’s rise under Saudi ownership. “He’s already brainstorming ideas,” the source added. “Ant wants to tell the story of the club’s resurgence, from the terraces to the boardroom.” Fans have taken to social media with fervor, with one tweeting, “Ant McPartlin as Newcastle’s ambassador? That’s a match made in heaven!” Another quipped, “Imagine Ant hyping up the crowd before a Champions League match—pure magic!”
Controversy and Criticism
Despite the excitement, the deal has sparked controversy, with some questioning Ant’s association with Saudi investors amid ongoing debates about sportswashing and human rights. Critics argue that Ant, known for his down-to-earth charm and openness about personal struggles, risks alienating fans by aligning with a contentious ownership group. “Ant’s always been about authenticity,” a commentator wrote online. “This feels like a step into murky waters.” Others defend the move, pointing out that Ant’s role is purely ambassadorial, focused on celebrating the club he loves rather than endorsing political agendas.
The deal has also raised questions about Ant’s television commitments. With I’m A Celebrity… Get Me Out of Here! and Britain’s Got Talent demanding months of filming each year, insiders wonder how Ant will balance his ITV duties with his new role. Some speculate he may reduce his on-screen presence, delegating more to Dec or guest presenters, while others believe he could integrate his Newcastle gig into his TV work, perhaps by hosting football-themed segments on Saturday Night Takeaway. “Ant’s a multitasker,” a friend insisted. “He’ll find a way to make it work.”
Impact on Ant & Dec’s Partnership
The news has reportedly caught Declan Donnelly off guard, with sources claiming he’s “surprised but supportive” of Ant’s venture. The duo’s partnership, a cornerstone of British entertainment, has weathered challenges before, including Ant’s 2018 hiatus for addiction treatment. However, this new role could strain their dynamic, especially if Ant’s ambassador duties require extended travel or time away from joint projects. “Dec’s proud of Ant, but he’s worried about the logistics,” an ITV insider said. “They’re at a point in their careers where personal passions are pulling them in different directions.”
Fans are equally divided, with some fearing the Newcastle deal could signal a slow drift apart for Ant and Dec. “They’re brothers, but Ant’s heart is with Newcastle now,” one fan tweeted. Others remain optimistic, suggesting Dec might join Ant for Newcastle-related TV specials, blending their humor with football flair. “Imagine Ant and Dec hosting a charity match at St James’ Park,” a supporter wrote. “It’d be ratings gold!”
A New Chapter for Ant
For Ant, the ambassador role represents a chance to merge his personal passions with his public platform. His journey—from teen actor to TV icon to devoted father and football fanatic—has been marked by resilience and reinvention. The Newcastle deal, if true, could redefine his legacy, positioning him as a bridge between the club’s working-class roots and its global ambitions. “This isn’t about money,” a source close to Ant said. “It’s about giving back to the club that’s been his lifeline through tough times.”
As the story unfolds, the football world watches eagerly, while Ant’s TV fans brace for potential changes to their favorite shows. Whether he’s waving a scarf in the stands or shaking hands with global sponsors, one thing is clear: Ant McPartlin’s love for Newcastle United is about to take center stage in a way no one saw coming.
