Elon Musk is reportedly dropping $40M on Super Bowl ads—not for cars or rockets, but to troll government waste with DOGE-level efficiency!
Is Elon Musk at it again?
Super Bowl LIX is ongoing and has fans of football biting their nails in sweet anticipation. The Kansas City Chiefs are defending their two-time title whereas the Philadelphia Eagles are looking to snatch it away from them. Apart from the main event of the night, one thing everyone loves about Super Bowl is the ads and as per rumors, it looks like Elon Musk has spent millions and millions of dollars on them. The question is, what is the multi-billionaire advertising?
Elon Musk | Credits: Real Time with Bill Maher (HBO)
While Elon Musk has his fair share of businesses, rumors are that he has spent $40 million on ads exposing government waste discovered by the Department of Government Efficiency aka DOGE, through the U.S. Agency for International Development (USAID).
Has Elon Musk actually spent $40 million for ads at Super Bowl LIX?
US President Donald Trump | Credits: Image by: Gage Skidmore, licensed under CC-BY-SA 3.0, via Wikimedia Commons
Announced by President Donald Trump and led by Elon Musk, DOGE is a temporary organization that aims to reduce wasteful and fraudulent federal spending, as well as eliminate excessive regulations.
The agency has alarmed citizens after gaining access to the Treasury Department’s payment system which may put the sensitive data of millions of Americans at risk. Those critical of DOGE have raised concerns about Musk’s involvement given the fact that his companies, SpaceX, included, receive billions of dollars in government contracts.
Coming to the Super Bowl, rumors have been circulating social media for a few days now, stating that Musk is ready to expose the said government waste found by DOGE.
🚨🚨 BREAKING: Elon Musk will reportedly spend $40 million on Super Bowl ads exposing government waste found by DOGE. pic.twitter.com/tnoZYbudH3
— JOSH DUNLAP (@JDunlap1974) February 10, 2025
Whether or not this is true remains to be seen. But just how much will this cost the billionaire? Let’s take a look.
How much does a Super Bowl ad cost today?
Elon Musk in an interview with TED | Credits: TED / YouTube
As per the report, Musk has invested in a total of five ads, each 30 seconds long, for his mission at the Super Bowl. It goes without saying that getting a slot at a popular event is no joke and does a serious number on a person’s bank account.
As per reports, one thirty-second commercial at the Super Bowl costs a whopping $8 million today, a million-dollar increase from last year (via USA Today). This means that if the rumors are true, Musk has spent a total of $40 million on ads to expose government waste.
Of course, the price of a commercial has only increased over time. Apparently, the first World Championship game priced their slots at $40,000 each. Take a look at the difference between the past and the present below:
#SuperBowl pic.twitter.com/sct3JKMETm
— Jed I. Goodman © (@jedigoodman) February 10, 2025
Given Musk’s insane moves and decisions in the past, $40 million for ads at the Super Bowl seems pretty doable for the billionaire. However, only time will tell if the rumors hold any weight to them or not.
Super Bowl LIX is currently being televised in the United States by Fox and streamed on Tubi.
