Find out Edward Norton’s journey as Bruce Banner in The Incredible Hulk, including insights into his salary as the green superhero.

Edward Norton has always been known for his remarkable acting skills, with standout performances in films like American History X and Fight Club. These roles helped him make his reputation as one of the most talented actors of his generation. He is someone who gravitates toward complex and unconventional characters.
Edward Norton in Marvel’s The Incredible Hulk | Credit: Universal Pictures
When Norton took on the role of Bruce Banner in Marvel’s The Incredible Hulk, fans were eager to see his take on the green superhero. However, despite playing such an iconic character, Norton’s earnings for the movie were surprisingly modest and it was the first and last time fans saw him turn green.
How much was The Incredible Hulk’s box office earnings?
Edward Norton in Marvel’s The Incredible Hulk | Credit: Universal Pictures
The Incredible Hulk was the second installment in the Marvel Cinematic Universe (MCU). The movie follows Bruce Banner’s quest to escape the military while searching for a cure to rid himself of his Hulk persona. Although the movie played a significant role in setting up the MCU, it didn’t achieve the same level of success as its predecessor, Iron Man.
With a hefty budget of $150 million, The Incredible Hulk managed to pull in $264.7 million worldwide (via Box Office Mojo). While these numbers aren’t exactly disappointing, they fell short compared to the massive financial success of Iron Man released that same summer.
Over time, the movie has been viewed as one of Marvel’s less impactful ventures, especially when considering the overwhelming success of subsequent MCU projects. Despite this, a few characters from the film, like General Ross, have continued their journey within the franchise. This has kept The Incredible Hulk somewhat relevant in Marvel’s expansive universe.
How much was Edward Norton’s salary for The Incredible Hulk?
Edward Norton in Marvel’s The Incredible Hulk | Credit: Universal Pictures
Edward Norton’s portrayal of Bruce Banner showed his dedication and talent as an actor. He worked to highlight the Hulk’s internal struggles and trauma and went beyond the typical superhero narrative. However, the details of Norton’s paycheck remain unclear.
While there are no official figures, it’s reasonable to assume he earned a seven-digit salary. This is a standard amount for leading roles in big-budget films at the time. When compared to the talent and effort Norton brought to the role, this figure might seem very underwhelming.
In contrast, when Mark Ruffalo replaced Norton as Bruce Banner starting with 2012’s The Avengers, he reportedly earned $3 million for his debut (via Screen Rant). This was a significant sum, especially given that The Avengers was not a solo movie.
Ruffalo’s earnings continued to grow with subsequent films, making his decision to join the franchise highly lucrative. Norton, however, left the MCU due to creative differences with Marvel. Despite his efforts to shape the character’s emotional depth, many of his suggestions were ultimately left out during the editing process. This led to disagreements that saw him part ways with the studio.
Had Norton remained in the role, he could have potentially earned millions through Marvel’s ongoing success. One has to agree that Marvel is making big bucks! Ruffalo has since appeared in numerous films as the Hulk, becoming a fan favorite while continuing to cash in on the character’s popularity.
Mark Ruffalo was actually the director’s first choice to play the role of Hulk
Mark Ruffalo in Avengers: Endgame | Credit: Marvel Studios
Interestingly, Mark Ruffalo was initially director Louis Leterrier’s first choice for The Incredible Hulk. However, Marvel opted for Norton due to his higher profile and broader appeal at the time. Ruffalo, then known for his work in smaller, more intellectual films, wasn’t seen as a conventional leading man.
Fast forward to today, and Ruffalo is now synonymous with the Hulk. He has portrayed Bruce Banner in all four Avengers films, along with Thor: Ragnarok and the Disney+ series She-Hulk: Attorney at Law. While Ruffalo has gained immense popularity and financial success from the role, he’s unlikely to lead a solo Hulk film due to Universal Pictures retaining the distribution rights for such projects.
Edward Norton’s brief stint as the Hulk may not have been as financially rewarding or long-lasting as Ruffalo’s tenure, but it remains a fascinating chapter in Marvel’s history as well as in Norton’s career. Despite creative differences and a less-than-stellar box office performance, The Incredible Hulk played a crucial role in the early days of the MCU. It paved the way for the massive franchise it is today.
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