The glitterball world of BBC’s Strictly Come Dancing is no stranger to drama, but a recent announcement from contestant Pete Wicks has sent shockwaves through the fandom. In early 2025, the reality TV star and podcast host took to social media to share a “big announcement,” urging fans to “prepare themselves” for what’s to come. The cryptic message, delivered with Wicks’ signature cheeky charm, has sparked a frenzy of speculation, with viewers dissecting every word for clues. As Strictly continues its 23rd series, this bombshell has raised the stakes, cementing Wicks as a central figure in the show’s ever-evolving narrative. What’s behind this announcement, and why is it causing such a stir?
Pete Wicks, 36, burst onto the Strictly scene in 2024 as a fan-favorite contestant. Known for his bad-boy image on The Only Way Is Essex (TOWIE) and his heartfelt vulnerability on podcasts like Staying Relevant, Wicks brought a unique energy to the ballroom. Paired with professional dancer Jowita Przystał, he quickly won over audiences with his dedication and surprising flair for Latin dances. Off the dancefloor, his banter and tattoos made him a media darling, though rumors of a romance with Jowita added spice to his journey. Now, his latest announcement has thrust him back into the spotlight, with fans and critics alike eager to uncover its meaning.
The announcement came via a video posted on X and Instagram, where Wicks, sporting his trademark man-bun, addressed fans directly. “I’ve got something big to share,” he teased, a grin spreading across his face. “It’s gonna shake things up, so prepare yourselves!” He offered no further details, leaving viewers in suspense. Within hours, the post racked up thousands of likes and comments, with fans flooding platforms like X to share theories. Some believe he’s launching a Strictly-related project, while others speculate he’s making a bold move in his personal or professional life. The vagueness of the message has only fueled the hype, turning it into a cultural moment.
To understand the buzz, it’s worth exploring Wicks’ Strictly journey. Joining the 2024 lineup alongside stars like Tasha Ghouri and Chris McCausland, he entered as an underdog. His lack of dance experience was offset by his work ethic, and he earned praise for routines like his sultry Paso Doble and emotional Waltz. Judges, including Shirley Ballas, lauded his growth, while fans rallied behind his authenticity. Off-screen, his chemistry with Jowita sparked “showmance” rumors, though both denied anything romantic. Their partnership, however, became a highlight, with fans dubbing them “the people’s champions” even if they didn’t lift the glitterball.
The announcement’s timing is key. Strictly 2024 was a milestone series, navigating controversies like the Giovanni Pernice bullying allegations while celebrating inclusivity with contestants like blind comedian Chris McCausland. Wicks’ popularity helped stabilize the show, drawing younger viewers familiar with his TOWIE roots. His decision to drop a bombshell in 2025, as the series’ buzz lingers, suggests a calculated move to capitalize on his newfound fame. But what could it be? Web searches and X posts offer clues, pointing to possibilities ranging from a TV spin-off to a personal milestone.
One theory is that Wicks is launching a Strictly-inspired project. His success on the show has boosted his profile, making him a prime candidate for a dance-related venture. Fans speculate he could be developing a podcast series about his Strictly experience, building on his Staying Relevant platform with co-host Sam Thompson. Others suggest a TV special, perhaps a documentary chronicling his transformation from reality star to ballroom contender. Such a move would align with his knack for storytelling and his desire to connect with fans on a deeper level.
Another possibility is a career pivot. Wicks has hinted at wanting to move beyond reality TV, and Strictly has given him a platform to showcase his versatility. Some believe he’s secured a presenting gig, possibly with BBC or ITV, leveraging his charisma and media experience. His announcement’s call to “prepare yourselves” suggests something ambitious, perhaps a role on a high-profile show like I’m a Celebrity… Get Me Out of Here! or a hosting stint on a Strictly spin-off like It Takes Two. Such a leap would mark a new chapter, distancing him from his TOWIE past.
Personal milestones are also on the table. Wicks has been open about his mental health struggles and his passion for charity, particularly animal welfare. Fans wonder if his announcement involves a major life change, like an engagement or a charitable initiative. He’s been linked romantically to Jowita and others, though he’s kept his dating life private since his 2020 split from Chloe Sims. A bold personal move—whether a relationship reveal or a campaign launch—would fit his pattern of surprising fans with authenticity.
The public’s reaction reflects Wicks’ unique appeal. On X, fans have flooded timelines with excitement, posting clips of his Strictly performances and praising his journey. “Pete’s about to change the game!” one user wrote, while another speculated, “Is he getting his own show? I’m ready!” The anticipation has drawn comparisons to past Strictly stars like Joe Sugg, who parlayed their dance fame into broader careers. Wicks’ ability to blend relatability with star power has made him a lightning rod for attention, amplifying the announcement’s impact.
For the BBC, Wicks’ announcement is a boon amid a challenging period. Strictly remains a ratings juggernaut, but recent controversies have tested its reputation. Wicks’ positive presence has helped restore goodwill, and his announcement keeps the show in the headlines. Producers are likely banking on his star power to carry Strictly into 2025, whether through a new project or continued involvement. The network’s silence on the matter—typical for Strictly surprises—only adds to the intrigue.
As speculation mounts, the announcement underscores broader trends in reality TV. Strictly has long been a launchpad for reinvention, turning soap stars and athletes into household names. Wicks’ journey reflects this, showing how authenticity and hard work can reshape a public image. His announcement, whatever it entails, is a testament to his savvy navigation of fame, blending vulnerability with ambition. It also highlights the power of social media, where a single post can ignite a cultural moment.
What’s next for Wicks? The lack of details keeps fans guessing, but the excitement is palpable. Whether he’s unveiling a TV project, a personal milestone, or something entirely unexpected, his announcement has cemented his status as a Strictly icon. His journey from TOWIE rebel to ballroom darling has captivated viewers, and this latest twist promises to elevate his story further. As the world awaits clarity, one thing is certain: Pete Wicks is ready to shake up the game, and fans are all in for the ride.
