Ubisoft’s mishandling of an Assassin’s Creed Shadows sponsorship causes a VTuber to get banned on Twitch. Learn more about this incident.

For a streamer, getting a sponsor to play a hot new game like Assassin’s Creed Shadows is like hitting a jackpot. It’s a chance to play an exciting title before most others, show it off to your fans, and get paid for it. What’s not to love? Well, turns out, that dream quickly turned into a nightmare for one VTuber.

The studio keeps digging its grave with one mistake after another. | Image Credit: Ubisoft

Instead of basking in the glory of her sponsorship, she found herself banned on Twitch. And who’s to blame? None other than Ubisoft. You might be asking why. Because, apparently, someone at the studio can’t read a clock properly. Welcome to the most bizarre sponsorship disaster in recent memory.

Ubisoft’s massive blunder with Assassin’s Creed Shadows sponsorship

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So here’s the scenario: Ubisoft reached out to a popular Vtuber, Olivia Monroe, offering her a sponsored stream for Assassin’s Creed Shadows. As part of the dead, the VTuber was expected to stream the game on a specific date and time. Seems normal so far.

As planned, she went live, met all the requirements, and played the game for the required hours. However, shortly after the stream ended, her Twitch account was banned. The reason? Ubisoft had submitted a complaint alleging that she streamed the game at the “wrong time.”

However, after looking deeper into the matter, it was revealed that the studio had misread the time, and the VTuber had actually streamed the game exactly when they had agreed. Despite the studio’s error, it still decided to continue with the complaint, resulting in her suspension from Twitch.

This situation isn’t just a minor inconvenience, it’s a colossal misstep from Ubisoft. The fact that the people from the studio failed to double-check the timing before filing a complaint is a sign of incompetence at best.

Ubisoft’s actions of covering its own mistakes by targeting the very creator, it sponsored has left many scratching their heads. The company’s behavior here is baffling and, frankly, it’s hard to justify.

Is this another nail in the coffin for the studio?

Fans are not happy with the way the studio reacted to the situation. | Image Credit: Ubisoft

It’s safe to say Ubisoft has been swimming in the pool of controversy for some years now. From failed releases to the questionable protagonist choice for AC Shadows, it’s hard to ignore the downward trajectory the company seems to be on.

And now, this latest blunder involving the banned VTuber is only adding fuel to the fire. It’s shocking, petty, and entirely avoidable, but here we are. Even though the ban has been lifted, the damage has already been done.

The studio’s incompetence has sparked yet another outrage across social media and gaming forums. Fans are naturally furious about making such a petty mistake with such severe consequences, especially when the creator did exactly what she was hired to do.

This situation has set a very wrong precedent for future partnerships. If a major studio like Ubisoft can get a creator banned for something as trivial as a timing mistake, what does that say about how they value influencers? The entire situation reeks of irresponsibility.

If the studio continues down this path, it’s not hard to imagine its reputation becoming irreparable. In the end, only time will tell, how many more nails can it hammer into its own coffin before the final one is driven in?