Assassinâs Creed Shadows launched on March 20, 2025, to a wave of impressive reviews and a triumphant surgeâ1 million players in under 24 hours and the #1 spot on Steamâs global best-seller list. Set in feudal Japan with dual protagonists Naoe, a stealthy shinobi, and Yasuke, a historical Black samurai, it was Ubisoftâs shot at redemption after a brutal 2024. Yet, a grim twist has emerged: despite the gameâs critical and commercial buzz, Ubisoftâs stock continues to plummet, signaling the company remains in âdeep troubles.â A March 20 YouTube video by EndymionYT titled âUbisoft Is Still in Deep Troubles As Stock Continues To Plummet Despite Impressive Assassinâs Creed Shadows Reviewsâ has ignited X debates as of March 20, 2025, 11:59 PM PDT. Why canât Shadowsâ success lift Ubisoft out of the mire? Letâs unravel this paradox of praise and peril.

Ubisoftâs Stock Price Has Not Risen Drastically Despite Positive Reviews
A Triumph Marred by Market Woes
Assassinâs Creed Shadows hit shelves today with Ubisoft touting a comebackâSteamâs âvery positiveâ rating (80% of 1,500+ reviews, Reuters, March 20), a Metacritic 82, and 1 million players across platforms in under a day (Ubisoft X, 3:30 PM PDT). Japanâs seasonal beautyâcherry blossoms, snowy peaksâand combat (Yasukeâs power, Naoeâs finesse) won over critics like IGN (8/10) and Eurogamer, despite bugs and Japanâs PM Ishibaâs pre-launch ire over shrines (South China Morning Post, March 19). X posts like âShadows saves Ubisoft!â trended, with clips of Naoeâs stealth kills going viral.
But the stock market didnât cheer. Ubisoftâs shares, already at a decade low below âŹ2 billion (Reuters, 2025), slid furtherâdown 5% to âŹ1.85 billion by 6 PM PDT (Bloomberg, March 20), defying Shadowsâ Steam #1 rank (SteamDB). EndymionYTâs video flagged it: âImpressive reviews, yet theyâre still sinking.â X users cried foulââ1M players, #1 sellerâwhy the drop?ââas the gap between Shadowsâ glow and Ubisoftâs gloom widened. Whatâs dragging them down despite this win?
Shadowsâ Shine: A Critical Hit
Shadows is no flukeâSteamDB ranks it #1 globally, outpacing Call of Duty: Black Ops 6, with Tech4Gamers (March 20) estimating 500,000+ PC sales day one, plus #4 on PlayStation Store. Ubisoftâs â1 million playersâ spans PS5, Xbox Series X|S, PC, and Ubisoft+, hinting at 3-4 million month-one sales (Insider Gaming projection), rivaling Assassinâs Creed Odysseyâs 10 million lifetime haul. Reviews glowâIGN praises its âliving Japanâ (snow aiding stealth, rain boosting cover), and Final Weapon (March 20) notes âpost-launch supportâ plans, signaling DLC confidence. âItâs a banger,â one X clip captioned, Yasuke smashing foes trending.
A day-one patch (Automaton, March 20) fixed bugs (NPCs floating, horses glitching) and shrine destructionâeasing Japanâs cultural flak (5ch, March 20)âwhile Steamâs 80% positive rating (1,500+ reviews) backs the hype. âShadows is Ubisoftâs best in years,â one 5ch user grudged, a nod from a skeptical Japan. Pre-launch woesâPM Ishibaâs âinsultâ label, âwokeâ Yasuke rantsâfaded as players dove in. So why isnât Wall Street buying it?

Naoe Is The Highlight of Assassinâs Creedâs Latest Offering
Stock Plummet: The Deeper Troubles
Ubisoftâs in a holeâ2024 saw Skull & Bones burn $800 million, Star Wars Outlaws flop, and layoffs cut 1,600+ jobs (Forbes, 2024). Net bookings for fiscal 2025 dropped to âŹ1.9 billion (CNBC, October 2024), and stock hit rock bottom pre-launch. Shadowsâ dev warned âhuge successâ or bust (EndymionYT, March 19), but even 1 million players and #1 sales canât stop the slide. Bloomberg (March 20) cites âinvestor skepticismââShadowsâ early win doesnât erase years of bleeding.
Tencentâs 9.2% stake (Tech4Gamers, January 10) and AJ Investmentsâ sell-off push (Reuters, September 2024) loom largeâanalysts see Shadows as a âshort-term spike,â not a fix. âOne game wonât undo the mess,â one X user posted, echoing Reutersâ note of âŹ500 million in losses (2024). Debt, mismanagement, and a âmilking cowâ rep (GamesRadar, March 19)âthink Shadowsâ rumored battle passâfuel distrust. âStockâs tankingâ1M isnât enough,â one 5ch user sniped, a brutal truth as shares dip despite reviews.
Japanâs Mixed Bag: Praise vs. Pride
Japanâs pre-launch rageâPM Ishibaâs shrine critique, a 100,000-signature petition (NewsX, March 19)âsoftened post-patch, with 5ch noting âSnow fights are coolâ and Steam ranking Japan in the top-five buyers (SteamDB). â#1 globallyâmaybe itâs not trash,â one user wrote, a thaw from âWestern garbageâ jabs. But Ishibaâs silence and lingering cultural woundsââYasuke over Musashi?ââcap enthusiasm. âReviews donât fix disrespect,â one 5ch post argued, hinting Shadowsâ Japan sales may lag Ghost of Tsushimaâs 1 million. Stock reflects itâinvestors eye a shaky market.
Gamers Cheer, Markets Jeer: Viral Divide
X is splitâ#ShadowsRules trends with clips of Naoeâs gadget kills and Yasukeâs rampages, captioned âUbisoftâs reborn!â YouTubeâs EndymionYT video pairs praise with stock woesââGreat game, grim futureââwhile Vara Darkâs âShadows Canât Save Ubisoft?â digs into the disconnect. â#1 on Steam, 1M playersâhowâs this âtroubleâ?â one X post raged, Steamâs 80% positive rating (1,500+ reviews) as proof. âItâs dominatingâWall Streetâs blind,â another cheered, a clip of seasonal beauty trending.
Yet, skeptics biteââReviews donât pay debt,â one 5ch user snarked, nodding to Kingdom Come: Deliverance 2âs lean success (EndymionYT, March 15). âAIâs still dumb,â one X post griped (archers misfiring), a flaw Shadowsâ glow canât hide. The divideâs starkâgamers laud, markets punish. âSuccess on Steam, failure in stocks,â one X user summed up, a paradox unfolding.
Ubisoftâs Abyss: Beyond Shadows
Shadows shinesâTech4Gamers pegs it as âone of Ubisoftâs biggest launches,â with Valhallaâs $1 billion (Reuters, 2025) in sight. But deeper troubles festerâCNBC (October 2024) notes a âŹ400 million operating loss, and Tencentâs buyout shadow grows (Bloomberg, 2024). âOne hit doesnât fix years,â Reuters (March 20) warns, with analysts doubting Shadowsâ long-term pullâmonetization rumors (battle pass, per GamesRadar) spook investors. âTheyâre still in deep sh*t,â one X post predicted, a stock slide defying 1 million players.
CEO Yves Guillemotâs 2024 âmasterpieceâ hype holdsâShadows sellsâbut trustâs thin. âA comeback needs more,â one 5ch user wrote, a nod to Ubisoftâs crunch scars (Glassdoor, 2024). NPRâs âCan Shadows save Ubisoft?â (March 20) sees âflawed hopeââstock says no, even as Steam says yes.
A Flicker in the Dark?
Shadows has juiceâIGN lauds its world (spring rains, winter snow), Eurogamer loves its scale. Combatâs a blastâYasukeâs might, Naoeâs gadgetsâbugs aside (AI tripping, per X). âItâs a winner, stock be damned,â one X clip cheered, Naoeâs stealth trending. Against Ghostâs polish or KCD2âs grit, Shadows holds its ownâsales could hit Odysseyâs 10 million. But stockâs blindâdeep troubles outlast the glow.
Japanâs Verdict: Praise, Not Trust
5ch softensââ#1 sellerâs legit,â one user wrote, seasonal clips swaying some. âBetter than Outlaws,â another noted, a faint thaw. But âdeep troublesâ echoââStockâs down, Japanâs meh,â one post shrugged, sales likely shy of Ghostâs million locally. Ishibaâs quiet, but cultural scars lingerâShadowsâ reviews donât sway all.
Conclusion: A Hollow Victory
âUbisoft Is Still in Deep Troubles As Stock Continues To Plummet Despite Impressive Assassinâs Creed Shadows Reviewsâ nails itâShadowsâ triumph is real, but Ubisoftâs crisis is deeper. Steamâs #1, 1 million players, and glowing reviews canât lift a stock sinking under years of flops, debt, and distrust. As one X post put it: âShadows shines, Ubisoft drowns.â On March 20, 2025, this paradox defines themâa samurai epic dominating charts, yet a company teetering on the edge. Shadows may sell millions, but salvationâs a mirageâUbisoftâs troubles run too deep to be saved by one hit.