🚨 UBI SOFT’S DOWNFALL EXPOSED! Stock CRASHES 40% OVERNIGHT as 6 MAJOR GAMES GET AXED – Including the HYPED Prince of Persia Remake! Studios SHUTTERED, Layoffs HITTING HARD… Is Assassin’s Creed NEXT? 😱 Who’s REALLY to blame for this BLOODBATH? You WON’T believe the insider tea… 👇🔥
Ubisoft Entertainment, the French video game powerhouse behind franchises like Assassin’s Creed and Far Cry, saw its shares crater by 34% in a single day last week, wiping out billions in market value and hitting 14-year lows around €4 per share. The brutal sell-off came on the heels of a sweeping “major company reset” announced January 21, 2026, which included the cancellation of six projects, delays to seven others, the closure of two studios and a fresh wave of cost-cutting measures set to slash €200 million in expenses.
escapistmagazine.com
Ubisoft Shares Plunge After Profit Warnings and Cuts – The Escapist
The stock, traded as UBI.PA on Euronext Paris, has now shed over 60% of its value in the past year, plummeting from a 52-week high of €14.48 to hovering near €4.20 as of January 29. This marks a stark reversal from its peak valuation of €11 billion in 2018, with shares now representing a company worth just €600 million.
A Radical Overhaul: Creative Houses and Ruthless Cuts
CEO and founder Yves Guillemot framed the moves as essential for survival in a “challenging market environment.” “Today’s market requires that the Group step-changes how it is organized and operates,” Guillemot said in the official press release. The centerpiece is a reorganization into five autonomous “Creative Houses,” each with end-to-end responsibility for specific portfolios, aimed at fostering agility and quality.
Creative House
Focus
Key Franchises
Vantage Studios
Open-world adventures
Assassin’s Creed, Far Cry, Rainbow Six
Creative House 2
Competitive/co-op shooters
The Division, Ghost Recon, Splinter Cell
Creative House 3
Live service experiences
For Honor, The Crew, Skull & Bones, Brawlhalla
Creative House 4
Narrative/fantasy worlds
Anno, Prince of Persia, Rayman, Beyond Good & Evil
Creative House 5
Casual/family-friendly
Just Dance, UNO, Hasbro licenses
But the reset came at a steep price. Ubisoft axed six games, including the long-awaited Prince of Persia: The Sands of Time remake – a project first announced in 2020 that had already undergone a reboot – a mobile title, and four unannounced projects, three of which were original IPs. Seven other titles were delayed, with one pushed from before April 2026 to the following fiscal year, ostensibly to meet “enhanced quality benchmarks.”
Studios bore the brunt: Ubisoft Halifax (a mobile-focused outfit that had just unionized) and Ubisoft Stockholm (known for work on Avatar: Frontiers of Pandora) were shuttered entirely. Restructurings hit Abu Dhabi, Helsinki, Malmö, Massive Entertainment (The Division devs), and RedLynx (Trials series), with layoffs rippling across the board.
This is the “third and final phase” of cost-cutting, targeting €200 million in savings over two years – double the previous round – bringing total fixed cost reductions to €500 million since 2023. The company also mandated a strict return-to-office policy: five days a week in-person, with limited remote allowances, citing needs for “collaboration and efficiency.”
Financially, the pain is immediate: Ubisoft now forecasts a €1 billion operating loss for fiscal year 2026, including a €650 million write-down, with net bookings slashed to €1.5 billion – €330 million below prior guidance.
gamedeveloper.com
Ubisoft closes Halifax studio weeks after devs vote to unionize
Years of Struggles Culminate in Crisis
Ubisoft’s woes aren’t new. The company has grappled with a string of high-profile flops and delays post-COVID. Skull & Bones, a pirate simulator in development for over a decade, reportedly cost €650-850 million and underdelivered on expectations. Star Wars Outlaws, Massive’s open-world adventure, “underperformed” despite decent reviews, leading to voluntary redundancies at the studio. Other misfires like Avatar: Frontiers of Pandora and ongoing live-service struggles with titles like XDefiant exacerbated cash burn.
Failed buyout talks – including a rejected €20-per-share Tencent-led bid in 2024 – left Ubisoft vulnerable. Net bookings have stagnated, while competitors like EA and Activision Blizzard capitalized on hits.
Backlash from Workers and Fans
French unions, representing five groups, have called for a “massive international strike,” decrying studio closures, project cancellations and the end of remote work as treating employees “like children.” Ubisoft launched voluntary redundancies for 200 roles at its Paris headquarters, with sources hinting at up to 400 total layoffs in 2026.
Fans erupted over the Prince of Persia cancellation. A Change.org petition, #SavePrinceOfPersia, has garnered nearly 3,000 signatures in days, urging Ubisoft to release the remake. “Shame on you, Ubisoft! Bring Prince of Persia back!” one supporter posted on X.
dsogaming.com
First official screenshots for Prince of Persia: Sands of Time Remake
A Bet on Quality – Or Desperation?
Guillemot insists the reset will “reclaim creative leadership” by refocusing on “exceptional quality” in open-world adventures and games-as-a-service (GaaS). Four new IPs are in development, including March of Giants acquired from Amazon. Core franchises like Assassin’s Creed Shadows (delayed to March 2026) and a rumored Black Flag remake remain pillars.
Analysts are split. Some see undervalued potential in the restructured portfolio; others warn of further erosion if hits don’t materialize. With shares at multi-year lows, whispers of asset sales or another buyout persist.
Ubisoft’s empire, once synonymous with innovation, now fights for relevance in an industry dominated by Fortnite, GTA Online and Call of Duty. The next fiscal reports will reveal if this bloodletting was a masterstroke – or the beginning of the end.
