Ubisoft was arguably one of the best publishers back then. It was mainly known for its brilliant Assassin’s Creed games, but now things are way different. After the poor sales of Star Wars Outlaws, the company seems to be in shambles.

The controversy from Assassin’s Creed Shadows has also hurt it a lot. Now, Tencent might be gearing up to buy this company. Amid everything going on, the Ubisoft director somehow calls the gamers non-decent human beings for spreading hate and not supporting the company.

Why it matters: Ubisoft is clearly not listening to its fandom, as the last few releases are the perfect examples. So, the company can’t expect gamers to support it in such times.
Ubisoft Director Blames GamersUbisoft’s Monetization Director Wants Gamers To Support The Company Even If It Doesn’t Make the Games They Want | Image Source: Grummz
Ubisoft’s monetization director, Stevy Chassard, discusses the company’s current situation on LinkedIn. He reveals that not only Ubisoft but the gaming industry is in a rough spot, so seeing gamers wish for companies’ failure is heartbreaking.

The gaming industry is rough at the moment, we all know it. But seeing how “gamers” react on social medias, wishing ill-fate to companies and people alike is sad.

-Stevy Chassard

He then says that such gamers are non-decent human beings who are doing nothing but spreading hate. Chassard says that such things further affect thousands of employees who are already pretty much in a difficult spot.

On top of exposing yourself as a clearly non-decent human being, you are affecting thousands of employees that are already impacted by all the hate despite doing their best to deliver incredible experiences.

Chassard doesn’t stop here as he further says that how these “non-decent humans” wish for a company to fail just because it doesn’t cater to them or what it makes doesn’t please them is beyond him.
Assassin's Creed ShadowsAssassin’s Creed Shadows Has Been Delayed To Feb 2025
While this is a hard time for the employees at the company, it might not be fair to put all the blame on the fandom. Gamers have taken notice of this and wonder why they would support Ubisoft when it doesn’t even listen to them.

They further discuss how it destroyed the Assassin’s Creed franchise and didn’t care about Japan’s cultural heritage. This statement further angers the fandom, but Chassard concludes by requesting the gamers to stop spreading hate.