Assassin’s Creed Shadows has had its fair share of controversies in recent months, particularly related to Ubisoft’s approach to addressing Japanese culture and heritage.

Yasuke has been at the center of this controversy, and many have outright refused to buy the game. However, it seems these are but small hurdles for Ubisoft, as the title is already showing glimpses of success on Amazon Japan.

Why it matters: Ubisoft faces a challenging situation at the moment, with the company potentially considering selling its IPs to resolve the inevitable financial crisis. Assassin’s Creed Shadows Is Beating The Competition On Amazon
According to the PS5 games section on Amazon Japan, Assassin’s Creed Shadows is second only to Monster Hunter Wilds. This is no small feat, especially considering how wildly successful Capcom’s latest Monster Hunter title has been.

Assassin’s Creed Shadows is currently outperforming games from big IPs like Yakuza and Bleach. Both franchises have games in the top 10 best-sellers below Ubisoft’s first Japanese Assassin’s Creed.

Ubisoft previously expressed faith in the progress of pre-orders, and these results further solidify the reason behind that confidence. Proving this point further, Assassin’s Creed Shadows is the #1 best-selling PS5 game on Amazon in the US.

The game’s position among the best-sellers is less impressive on Steam, but Ubisoft has only recently begun to launch its AAA titles on the platform again. As such, PC gamers might need more time to adjust to the company’s new approach.

However you look at it, Assassin’s Creed Shadows seems on track to find a major audience. Even if it fails to be the massive commercial hit Ubisoft needs at the moment, it will likely live up to the series’ legacy of producing notable releases.