Hold onto your joysticks, gaming crew—Kim Belair, the big boss at Sweet Baby Inc., just unleashed a head-scratcher at GDC 2025 that’s got the community buzzing like a laggy server. She’s pushing for AI in games to ditch the profit-chasing grind and focus on “diversity and inclusion” instead, claiming it’s all about “empathy” and “expanding access” to fresh voices. Forget the fact that her studio’s track record—think flops like Suicide Squad: Kill the Justice League and the barely-on-the-radar Unknown 9: Awakening—reads like a cautionary tale of what happens when you prioritize preaching over playability. With over 30 projects still in the pipeline, Belair’s doubling down, but gamers aren’t buying it—they’re too busy dodging microtransactions and craving fun over forced agendas. Is this the future of gaming, or just another disconnect from a studio that’s lost the plot? Strap in, because this debate’s heating up faster than a speedrunner’s PB!

Sweet Baby’s co-founder and CEO, Kim Belair, recently mentioned that the gaming industry needs an empathetic AI that can prioritize inclusion and diversity over profits. Gamers have criticized her remarks over social media for being absurd and impractical.

Why it matters: Many gamers have criticized Sweet Baby Inc. CEO’s words since she wants to use AI to promote controversial DEI elements in games. An employee previously admitted that Sweet Baby wants to burn the gaming industry.
As reported by Variety, Kim spoke at the GDC 2025 conference, where she clarified that shareholders often get all the credit instead of employees who make the game. So, Sweet Baby wants to use AI to diversify voices in games instead of replacing them.

We want to use AI to expand access and bring in more diverse voices, not replace them.

In other words, Kim wants the industry to stop focusing on profits in game development and instead pour its resources into storytelling, inclusion, and empathy using AI. Gamers interpreted her words as using AI to promote DEI elements in games further.

Our focus is on storytelling, empathy, and inclusion, and AI should serve those goals, not undermine them.

Many Sweet Baby games have ended up flopping badly.
Additionally, games that do not focus on profits and instead use AI to increase diversity serve no practical or beneficial purpose for massive studios. Users across forums have also argued that AI cannot be empathetic by logic and only perform commands it is asked to do.